Draper James | POLYWOOD | LaPlaya Beach and Golf Resort

The Après Sea Suite

Design Task

A three-brand activation for La Playa Beach & Golf Resort: a launch weekend followed by a three-month partnership during peak season in Naples. The brief called for a visual language pairing Draper James' ready-to-wear with POLYWOOD's furniture, all in service of waterfront leisure and elegance.

Deliverables:

• Lobby & lawn signage

• Dining and spa menus

• Guest room TV graphics

• Coloring pages and postcards

• Launch email

• Event logo

• Shoppable signage for the featured POLYWOOD collection

Solution

I built a new asset system anchored by the shell fan print from Draper James' Summer 2026 collection, letting its coastal motif carry the mood across every touchpoint instead of leading with one brand. I worked directly with vendors and all three brand partners to bring it all to life on-site.