Bombas x Susan Alexandra Packaging

Design Task

Develop the visual identity and packaging specifications for the Susan Alexandra partnership, featuring a gift box that contains one pair of socks and four unique charms.

Solution

Bombas’ brand is sleek, elevated, and bold. Susan Alexandra is bright, organic, and bold. For this project, I leaned into the boldness of both brands, and utilized Bombas’ sleek standards as a container for the organic shapes from Susan Alexandra’s team.

Deliverables:

  • Slider Gift Box

  • Charm Card

  • Insert Card

  • Logo Lockup

  • Bellyband

Softwares Used

Adobe Illustrator, Adobe Dimension

Insert Card: Front. Included in every order with a Susan Alexandra product.

Insert Card: Front. Included in every order with a Susan Alexandra product.

Insert Card: Back. Included in every order with a Susan Alexandra product.

Insert Card: Back. Included in every order with a Susan Alexandra product.

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Box Design File

Box Design File

Bellyband Design File

Bellyband Design File

Gift box and all its contents: four charms, anklet, white socks, charm card insert

Gift box and all its contents: four charms, anklet, white socks, charm card insert

Rejected Iteration Mockups

We usually only get to see the finished product, but I think it is important to show the process, too. For this project, I started in my sketchbook, but did a lot of iterations and experimenting directly in Adobe Dimension to better pitch ideas to leadership (and myself).

SA-PinkChecker.png
SA-brightred.png
SA-pink.png
SA-lavender.png
SA-navy.png
SA-navy2.png
SA-PinkWavesx2.png
SA-Stickers.png

Special thanks to Creative Director Leslie Hanson for working on this project with me.

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