Valentine’s Day 2023 Gift Box

Design Task

Develop a single visual style to represent the 2023 Valentine’s Day collection. Implement this style onto a 4-pack box of ankle socks and 3-pack box of underwear. Both boxes must be designed for both male and female customers.

Solution

By utilizing the CADs I acquired from the product design team, I was able to develop a full bleed pattern that didn’t skew too feminine for a male recipient, but still appealed to the female recipient (and typically, purchaser).

The colors and shapes used are inspired from the socks themselves without being overtly the same.

Software Used

Adobe Illustrator

Four ankle socks peeking out of the slider gift box that props itself up
Male hands holding up the Valentine's Day gift box and slightly opening it
2023 Valentine's Day Collection, featuring a sock gift box and a underwear gift box alongside a pair of gripper slippers

Special thanks to Art Directors Leslie Hanson and Alexis Jacuzzi, Photographer Robert Bredvad, and Stylist Victoria Maiolo for working on this project with me.

Previous

Influencer Seeding Box: Monica Danus