Bombas x Susan Alexandra Packaging
Design Task
Develop the visual identity and packaging specifications for the Susan Alexandra partnership, featuring a gift box that contains one pair of socks and four unique charms.
Solution
Bombas’ brand is sleek, elevated, and bold. Susan Alexandra is bright, organic, and bold. For this project, I leaned into the boldness of both brands, and utilized Bombas’ sleek standards as a container for the organic shapes from Susan Alexandra’s team.
Deliverables:
Slider Gift Box
Charm Card
Insert Card
Logo Lockup
Bellyband
Softwares Used
Adobe Illustrator, Adobe Dimension
Insert Card: Front. Included in every order with a Susan Alexandra product.
Insert Card: Back. Included in every order with a Susan Alexandra product.
Box Design File
Bellyband Design File
Gift box and all its contents: four charms, anklet, white socks, charm card insert
Previous Iterations
We usually only get to see the finished product, but I think it is important to show the process, too. For this project, I started in my sketchbook, but did a lot of iterations and experimenting directly in Adobe Dimension to better pitch ideas to leadership (and myself).
