Draper James at the Hermitage Hotel’s Pink Hermit Cafe
Design Task
To celebrate the final stop of the Decade Tour, which celebrated ten years of Draper James, work with the VP of Brand Marketing and various vendors to turn the cafe in the iconic Hermitage hotel into an experience draped in Draper.
Deliverables include: menus, placemats, tent cards, window vinyls, invitations.
Solution
I joined the company at the tail end of the Decade Tour, and utilized design work from previous employees and eras of the company to execute a nostalgic tone for this heritage brand. By using the original Draper James logo, gingham, and the pink hermit itself, I tied Draper James’ navy and Pink Hermit’s pink into an iconic moment.
Primary window with Draper James vinyls celebrating the Decade Tour
Detail shot of the bike portion of the window vinyl
Detail shot of the balloon portion of the window vinyl
Event seen through the window with the heritage logo, used throughout the Decade Tour celebrations
View of window vinyls from inside the cafe
Window vinyls created a lovely photo momenta for guests
Decade Tour balloons added to the existing Pink Hermit window vinyl created a seamless partnership moment
Nashville store outlined on the cafe window
Nashville store outlined on the cafe window: passerby's POV
Cafe Takeover signage, adapted from the original email and Instagram story invitations sent to local influencers
A touch of Draper on the pastry case: navy gingham custom window vinyl
Draper Girl in her Draper dress in front of the branded pastry case
Tent cards placed in the pastry case, and on trays of passed hors d'oeuvres
Tent cards placed in the pastry case, and on trays of passed hors d'oeuvres
Pastry Case with custom window clings and tent cards
Branded assets in action
Draper James branded place settings feature navy gingham and Decade Tour language next to the classic logo
Custom Draper James branded menu card and placemat
Pink benches, gingham placemats, and custom vinyls in the background set the scene
Two generations of Draper girls at the event
Draper girl wearing Draper James product and enjoying the event
Custom Decade Tour placemats shining on the Pink Hermit's pastel tables
Draper Girls wearing Draper James product and enjoying the event
Art and corresponding Draper James branded order forms
We had a local artist on site making custom art for our customers
Special thanks to VP of Brand Marketing, Piper Parsley, for initiating me into the world of Draper James with this brand activation.